Thoughts

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The First 60 Days

As the first Account Manager here at Usman Group, I wanted to give everyone a glimpse into my first couple of months after joining the team. Let’s take it back to the very first day. (Insert rewind sound effect here) Everyone knows that feeling from childhood when you’re starting your first day at a new school. That mixed feeling of anxiousness and excitement; you’re worried if the new school is going to be a good fit, but also excited for…

Let’s Write! Tips To Help Get You Started When Writing Copy

Since I posted the content creation guidelines and the recent podcast about the importance of creating good copy, I have been thinking about other ways to help people with copy creation. The fact is that writing is a difficult process, especially when you have to create all new content totally from scratch. There is no doubt that there will be times when you hit a wall, and cant get over the writers block. So I came up with a few…

Important Web Design Terms – Part 2

Welcome to part two of the UG Important Web Design Terms series. If you missed it, you can still read our last article on important web design terms. Hopefully at this point you have a pretty good understanding of the basics, so it is time to move on. In this installment, I will cover some of the more difficult aspects of our process. Today we will focus on coding, SEO, and hosting your website. Though this part of our process…

Content Creation Guidelines

This document is intended to serve as a guide to aid in the redesign and development of all new websites, with the end goal of helping your organization create informative and compelling content. This guide will focus on creating copy, producing quality images, developing a successful SEO plan, and learning how to use Gather Content. We are confident that our recommendations will result in a fully defined and unified brand that will help educate users and promote your organization. Basic…

Important Web Design Terms

I had originally planned to publish this blog, but I was unsure of how helpful it would actually be. Then I read this article from the LA times. To people like me, that article is absolutely hilarious. However, the gap in understanding of industry terms is something that clearly needs to be addressed to both the general public and our clients.  Though we try to avoid over use of these industry terms, sometimes there is no way around it. To…

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