Why Choose Us?
We Know

We've worked on hundreds of website related projects over the past 15 years. We know what works and what doesn't from excruciating first hand experience.

We Care

Your happiness throughout the project process means everything to us. We aim for long-term business relationships and have plenty of client referrals to prove it.

We Communicate

You'll know where we are at every stage of the project process. Our friendly team of experts are extremely easy to work with and even easier to get a hold of.

How We Work
The Usman Group Team

We develop detailed user profiles by conducting and analyzing precise click-stream data, usability evaluations, surveys, recorded focus groups, key-stakeholder interviews and comprehensive keyword research exercises. Once we have a firm handle on your users online behaviors, we will align what we know to what you want to accomplish.

Usman Group Workflow
Phone Fax Email

There's a great deal of planning involved before we begin to craft your website's look and feel. Think of it like an onion – the first layer maps out the user experience, the second layer puts borders and structure around the interface and the final layer is where we apply the appealing stuff like colors, buttons, photography and graphics.

The Usman Group Metrics
New Client Questionnaire

Data means everything to us. When we deploy any web property we integrate critical metrics around micro and macro actions so that you know what we're doing is providing results. Our approach is to continuously test page elements, keywords, messaging, offers and channels so that we incrementally improve results for greater ROI.

Things We've Done

Chicago Sun-Times

  • Analyzed web analytics and click-stream data to determine user-focused page layouts and wireframes.
  • Determined and prioritized critical navigation paths, business-focused functionality and situational templates.
  • Provided custom graphic design and development services for over two dozen HTML templates which integrated into Sun-Times Media's proprietary CMS.
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The RoomPlace

  • Awarded 1st place for best Internet Advertising in 2010 from the Chicago Association of Direct Marketing (CADM)
  • Realized an impressive 637% ROI using advanced Usman Group paid search marketing techniques.
  • Averaged 28% conversion rates across Google, Yahoo and MSN search properties.
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University of Chicago

  • Delivered custom department-level websites from concept to completion in less than 4 weeks.
  • Created microsite to support multi-channel marketing campaigns for the University of Chicago Medical Center.
  • Integrated best in class tracking tools to determine effective messaging and popular page elements for ongoing improvements.
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Carmel Catholic High School

  • Conducted internal stakeholder interviews and performed comprehensive website evaluations.
  • Produced detailed prototypes, process maps and user experience scenarios.
  • Created an accessible and code compliant website which serves the needs of students, parents and faculty.
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Gordon's Salon & Spa

  • Resulted in over 2,200 actions per month from local maps optimization.
  • Achieved 72% search market share from organic search engine optimization.
  • Averaged 21% conversion rates across Google paid search properties.
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RedPrairie

  • Raised unique visitation by 283% using advanced SEO and PPC marketing strategies.
  • Increased unique page views by 1,181% within 3 months.
  • Increased qualified sales opportunities via search engine traffic by 345% within 30 days.
  • Managed comprehensive keyword discovery, cultivation & maintenance on a monthly basis.
  • Averaged 40% total share of traffic through search engine referral sources year over year.
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Ways To Connect
Map
In Person

We're always open for a face-to-face meet at your office or ours. If you prefer to schedule an in-person consultation at our place, we're located at:

250 Parkway Drive
Suite 150
Lincolnshire, IL 60069
Download our Address Book

Keith Naveed and Derek
Phone Fax Email

We're available to talk anytime Monday - Friday
from 8:30 a.m. - 5:00 p.m (CST). Here are the quickest ways to connect with us:

Phone: 847-325-5466
Fax: 847-325-5566
E-mail: hello@usmangroup.com
Skype: derekberndt

Derek and Naveed
New Client Questionnaire

We use this handy little questionnaire to help you capture your vision for the project. Think of of it as a business plan for your website. The more information you provide, the better prepared we'll be when we respond.

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