Website Redesign Portfolio & Search Engine Marketing Case Studies

We understand the importance of consistency when it comes to brand identity - after all it’s what makes you so unique and recognizable in your market. When the University of Chicago approached us needing assistance spreading their identity across multiple departments, we were very excited and eager to learn how we could help.

Increase my online brand presence - that was The RoomPlaces' main objective. They wanted to attract customers who had never heard of them, and had never considered them as a destination point in the furniture market. They wanted to increase their offline sales using online strategies, but needed a fresh approach to lead generation.

Having already sufficiently branded themselves offline, RedPrairie needed a strategy to increase their search engine positioning. They needed a way to track asset downloads and e-mail inquiries resulting from interested leads, or "raised hands" via paid search and natural search engine optimization tactics.