RedPrairie
Having already sufficiently branded themselves offline, RedPrairie needed a strategy to increase their search engine positioning. They needed a way to track asset downloads and e-mail inquiries resulting from interested leads, or "raised hands" via paid search and natural search engine optimization tactics.
RedPrairie had previously relied on e-mail campaigns to reach out to potential leads who had expressed interest in their services. However, contact maintenance and campaign management became logistically complicated with their content management system.
Suggesting RedPrairie could effectively cut through the marketing clutter without relying solely on an email marketing strategy, Usman Group quickly established a cohesive Search Engine Optimization (SEO) strategy, combining organic and paid search tactics. A two-month campaign was launched, complete with analytic and reporting capabilities. Usman Group monitored and reported campaign results daily, providing RedPrairie with the ability to make any desired strategic adjustments.
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