The Roomplace
Increase my online brand presence - that was The RoomPlaces' main objective. They wanted to attract customers who had never heard of them, and had never considered them as a destination point in the furniture market. They wanted to increase their offline sales using online strategies, but needed a fresh approach to lead generation.
Usman Group developed a cohesive e-marketing plan, incorporating keyword bidding / management, paid search advertising, search engine optimization, web design and e-mail marketing strategies. Yahoo, Google, MSN and other major search engines were utilized to target consumers in the Chicagoland area.
The RoomPlace realized an impressive 637% ROI, far exceeding traditional offline advertising methods. In addition, 2,192 e-mail sign-ups were received, and new customer acquisitions increased by 63%.
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