University of Chicago
We understand the importance of consistency when it comes to brand identity - after all it’s what makes you so unique and recognizable in your market. When the University of Chicago approached us needing assistance spreading their identity across multiple departments, we were very excited and eager to learn how we could help.
In speaking with the department team leaders we quickly realized that even though they fall under the University of Chicago’s brand name - they each had their own goals and personalities in what they wanted to communicate. Different priorities led to different page hierarchies and creative approaches, while remaining conscious to University of Chicago’s standards.
University of Chicago (UCSC) was all about community life and wanted to share ideas, programs and resources that encourage the simple act of being involved. It was important for them to be the go to source with easy to access information, as well as having a fresh sense of “hip-ness.”
University of Chicago (UCMC) wanted to marry their offline marketing tactics within their online space. Usman Group reviewed printed materials in search for a creative online remedy and design that shares that same marketing voice and strategy.
(CTCMLD) was a new department to University of Chicago and they were looking for a unique interface and eye-catching graphics. With clear and concise direction the Usman Group created an attractive website that introduces the center and is able to evolve with future website updates.
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