In Print
White Papers
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Everything You Need To Know About Search Engine Optimization in 10 Minutes
PDF File Size: 136KBThis SEO whitepaper will explain what search engine optimization is, what it typically costs and how to measure it in clear, easy to understand language. It's a quick read that you can give to your boss - or if you are the boss, this will help explain what you're actually paying for.
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B2B Companies Can Pull Off Social Media
PDF File Size: 5.6MBWhat's all the hoopla about social media anyways? Well, knowing the tools and lingo does help - which this white paper will help to define. For your reading enjoyment, we've pieced together a few real world B2B best practices on some forward thinking companies that are actually leveraging this powerful tool properly.
Articles
In Motion
University of Wisconsin
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Natural Search Engine Optimization
Running Time: (62:12)Watch Naveed from the Usman Group, educate University of Wisconsin E-Business Consortium peer group members on natural search engine optimization.
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Landing Page Optimization
Running Time: (59:13)Naveed from the Usman Group, shows University of Wisconsin E-Business Consortium peer group members practical applications, strategies and tactics for simple, down and dirty landing page optimization.
Northwestern University
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Designing For Online Communities
Running Time: (53:44)Naveed from the Usman Group, guests lectures at Northwestern University's School of Communication on the topic of designing web applications for online communities.