Chicago-based LaSalle Network is a $30 million, privately-owned, leading provider of professional staffing and recruiting services throughout the Chicago area. LaSalle has individual business practices specializing in accounting and finance, technology, office services, call center, human resources and executive search.
The LaSalle Network needed a fresh look and feel to reflect its new branding. The previous site had disorganized navigation, depreciated code, and limited online job application functionalities.
The Usman Group spearheaded intense information gathering meetings with the client and stakeholder groups, and conducted a series of usability studies. From our key findings document, we created a plan for what the new site should include to help meet LaSalle Network’s business goals and maximize the value of this critical online tool.
We created a new site that is candidate based, easier to use, clearly communicates to clients and prospects what the LaSalle Network does, reinforces the company’s legitimacy, allows for job applicants to easily submit their resumes, and easily enables both candidates and clients to contact the LaSalle Network.
We integrated social-media channels into the new site, such as Twitter, Facebook and blogs. We used consistent language to call attention to “finding a job” – appearing prominently on all pages, and implemented WordPress as the content management system.
The new site produced the following measurable benefits: reduction in bounce rates, a 35-percent increases in visits, four-percent increase in page views, and a 5.5-percent increase in the average time spent on the site. Within the first four months after launch, the site saw an average of 1,000 unique visitors per day and a total of nearly 9,000 job applications were submitted.