Pine Tree Commercial Realty owns shopping center properties across the United States with an aggregate value of nearly $1 billion.
In business since 1995, Pine Tree, based in Northbrook, Illinois, specializes in open-air retail venues, typically anchored by a grocery store and featuring large national chains along with smaller regional and local businesses. With a long-standing commitment to customer service, Pine Tree strives to be not just a landlord but a partner with all its tenants, and continually seeks new ways to help promote each of its center’s individual businesses in order to help increase foot traffic and raise their profile in the communities they serve.
In recent years, Pine Tree’s senior management has embraced social media as a pivotal strategy in marketing their tenants’ services, products, and in-store activities, with active accounts on platforms like Facebook and Instagram. What the company lacked was a dedicated web presence for each of its shopping centers that would allow their individual tenants to reach their key audiences and a larger public with special offerings, discounts, in-store events, and other time-sensitive news.
In 2014, Pine Tree Realty sought out a web design firm that would fill that gap by creating a microsite for one of its newer properties, the Poplar-Prairie Stone Crossing Shopping Center. Located right off a major interstate highway in the Chicago suburb of Hoffman Estates, Poplar-Prairie has more than 312,000 square feet of retail space occupied by Target and other national retailers including Ross, TJ Maxx, Petsmart, Michaels, and Sports Authority, along with an array of smaller businesses.
Pine Tree envisioned the microsite as an online, consumer-facing directory that would reflect the center’s tagline, “shopping simplified.” feature information about Poplar-Prairie’s individual tenants; advertise special offers on their products and services; promote upcoming in-mall events; and allow users to sign up for timely newsletters offering exclusive discounts. And, with the holidays quickly approaching, Pine Tree needed a web design firm that could turn the project around in a matter of weeks.
After doing an online search for an experienced web design firm, Pine Tree sought out the Usman Group to develop Poplar-Prairie’s microsite. Our designers thrive on tight deadlines and the chance to prove they can hit the ground running with a comprehensive strategy that fits the client’s vision, budget, and timeline.