Thoughts

Showing all posts in Motivation

Let’s Write! Tips To Help Get You Started When Writing Copy

Since I posted the content creation guidelines and the recent podcast about the importance of creating good copy, I have been thinking about other ways to help people with copy creation. The fact is that writing is a difficult process, especially when you have to create all new content totally from scratch. There is no doubt that there will be times when you hit a wall, and cant get over the writers block. So I came up with a few…

SMaC Recipe

What are the things that make your company so successful? For us, it comes down to 12 specific things we follow on a regular basis. In the spirit of transparency, I thought it might be a good idea to share with the outside world our own company’s recipe for success – in no specific order… Encourage collaboration and foster an environment for positivity with all players on our team. Follow our project process and checklist for every project we engage…

Inspire The Process, The Process Inspires

It is the end of another week at Usman Group. We have started new projects, finalized others, and are looking at the future as well. It is an exciting time to be a web designer with new technologies to learn and old technologies to learn from. However, in this fast pace world we live in, visual design essentially remains unchanged. At times I get the feeling I have stumbled into new knowledge, that has been known for decades but is…

The Importance of Copy

This last week, Sir Derek Lauritzen and I took a trip down to Morningstar for BuiltIn Chicago’s D Conference. During Jason Fried’s interview, I was reminded of the importance of the relationship between copy writing and design. Jason’s idea was that if a designer practices their writing often, the communication in their design will improve. On an individual basis, we felt he was correct. Within the broad spectrum of project to project, we believe he’s correct. No Greek You see, it is becoming common knowledge at…