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Making the web a better place

We thrive on helping our clients figure out what comes next.

Our consultancy combines strategy, communications and technology to find the best solutions that solve our clients’ complex challenges.

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We know what works .

We don’t pretend to know it all. But we do know a lot about modern-day communications strategies, digital marketing tactics and how to help our clients make the most of the right teams and tools, that produce meaningful results.

Experience

We are Experts at reducing ambiguity.

  • Cut through assumptions and biases
  • Insights that bring clarity and focus
  • Objective and research driven

We Believe It’s all about the customer.

  • Don’t be wasteful
  • Do more than what’s expected
  • Inspire the people around you

We deliver On client expectations, and then some.

  • Hand-picked teams
  • Practical solutions
  • Exceptional client and customer experiences

Capabilities

We’re a tight-knit network of professionals who think big – big value and big picture – with an approach that puts our client’s needs and successes first.

Strategy
  • Market Research
  • Competitive Analysis
  • Stakeholder Interviews
  • Surveys
  • Journey Maps
Communications
  • Planning
  • Messaging
  • Training
  • Outreach
  • Engagement
Technology
  • Audits
  • Assessments
  • Requirements
  • Customer Experience
  • Vendor Selection
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Our approach.

We apply the four key principles of design thinking in all of our client engagements.

Learn from people
  1. Employee and customer surveys
  2. Internal stakeholder interviews
  3. Third-party reviews and testimonials
Identify patterns
  1. Analyzing existing data to uncover key insights
  2. Auditing the competitive landscape
  3. Examining user behaviors to pinpoint pains and gains
Make solutions tangible
  1. Identifying the best resources, tactics and pricing that meet your needs
  2. Developing realistic timelines, taking into account capabilities and capacities
  3. Employing measurement tools that accurately track progress and results
Continuously iterate
  1. Defining which metrics to focus on
  2. Employing digital tools to collect and broadcast key data points internally
  3. Collaborating with your team to evaluate, prioritize and implement improvements

Our history.

Established in 2006, we've helped hundreds of businesses and nonprofits reach their full potential.

2006

Childhood

Usman Group opens its doors, specializing in the dark arts of search marketing. We quickly realize it is less about keywords, and more about user experiences. Naturally, we morph into a web design agency to meet the burgeoning demand for better websites.

2012

Adolescence

Usman Group grows organically and enjoys wide recognition as the top web design firm in Chicago. We increasingly provide clients with much more than effective custom websites, helping them realize the power of digital in propelling their mission forward.

Today

Adulthood

We just do strategy. This approach allows us to provide objective, unbiased expertise, while fully immersing ourselves into our clients’ world, so we can drive the right strategies, tactics, teams and tools to make what we envision together, a success.