Founded in 1975, trusted specialty vehicle supplier LDV has evolved from creating vehicles for Snap-on Tool Corporation franchisees to expanding its product offering in the late 1980s to include making and selling special service vehicles to law enforcement, emergency response and homeland security professionals.
LDV’s website was disorganized, hard to use and very dated. The current vehicle categories were not search-engine friendly, hurting overall SEO. Product images were too small to effectively showcase. Sales staff had a very difficult time presenting their custom vehicle offerings to prospects.
The site’s online store was problematic technically (full of bugs), design-wise and functionally (inflexible with showcasing featured products). The existing content management system was cumbersome to use and had limited capabilities for making site updates without involving developers.
We created a visual navigation that speaks to technically unsophisticated users; organized content to align with user needs and SEO; created easily understood, real-world description of all product categories; customized a thoughtful and usable organization of backend functions; and designed and built a custom shopping cart.
By examining LDV’s competitors among other steps, we created a strong, new brand.