The NIU Alumni Association is a supporting organization of Northern Illinois University, focused on building lifelong relationships with NIU alumni, prospective students, corporate partners, and friends.
The Alumni Association’s old website had a variety of problems – ranging from poor aesthetics to a lack of flexibility and promotional space on the homepage to confusing navigation – that limited the effectiveness of the organization.
The Usman Group created a new website that featured a completely different user experience compared to standard alumni websites. We incorporated large and expansive use of imagery, called strong attention to the News & Events sections, employed new and innovative design / technology, and increased user engagement via deploying a Flickr photo gallery.
We also created a clear call to action to increase user conversions via placing new “Become a Member” and “Register Now” buttons in strategic locations. Lastly, we converted the Association’s print magazine, Northern Now, into a new and improved web-based environment – saving thousands of dollars in printing costs per issue.
“The dedication, expertise and professionalism of the team at the Usman Group exceeded all expectations. Their knowledge and talents delivered a clean, professional-looking website that is easy to use and truly represents the goals and mission of our organization. We began our redesign project with the goal of not only finding a great web design firm, but of also developing a partnership that we can rely upon in the future. We found both with the Usman Group.” Joseph Matty executive director Northern Illinois University Alumni Association