NIU Alumni Association

NIU Alumni Association

The NIU Alumni Association is a supporting organization of Northern Illinois University, focused on building lifelong relationships with NIU alumni, prospective students, corporate partners, and friends.

Challenge

The Alumni Association’s old website had a variety of problems – ranging from poor aesthetics to a lack of flexibility and promotional space on the homepage to confusing navigation – that limited the effectiveness of the organization.

 

Solution

The Usman Group created a new website that featured a completely different user experience compared to standard alumni websites. We incorporated large and expansive use of imagery, called strong attention to the News & Events sections, employed new and innovative design / technology, and increased user engagement via deploying a Flickr photo gallery.

We also created a clear call to action to increase user conversions via placing new “Become a Member” and “Register Now” buttons in strategic locations. Lastly, we converted the Association’s print magazine, Northern Now, into a new and improved web-based environment – saving thousands of dollars in printing costs per issue.

Launch Website


“The dedication, expertise and professionalism of the team at the Usman Group exceeded all expectations. Their knowledge and talents delivered a clean, professional-looking website that is easy to use and truly represents the goals and mission of our organization. We began our redesign project with the goal of not only finding a great web design firm, but of also developing a partnership that we can rely upon in the future. We found both with the Usman Group.” Joseph Matty executive director Northern Illinois University Alumni Association

NIU Alumni Association Homepage Design

 

Interior Screens

  • NIU Alumni Association Discover Page Design
  • NIU Alumni Association SubPage Design
  • NIU Alumni Association Blog Design
  • NIU Alumni Association News Page Design
  • NIU Alumni Association Table Design
  • NIU Alumni Association Northern Now Page
  • NIU Alumni Association Contact Page Design