Headquartered in Antigo, Wisconsin, TSi Power Corporation engineers and manufactures power protection products for wireless, telecom, security and industrial applications.
TSi’s old site had a multitude of design, navigation and other negatives working against the company. Some of the problems that needed to be addresses included:
Business: visitors couldn’t purchase products online; and there were no direct contact mechanisms in place – hampering the effectiveness of capturing interested leads.
Technical: the site was very difficult to update; its mirrored pages to promote SEO were actually a counterproductive and ineffective tactic; and the design’s fixed dimensions and outdated screen resolution were not flexible, making everything very crowded.
Navigation / content: the site had very complex and confusing navigation; and content structure was outdated and disorganized.
The Usman Group took a big step back and went about building TSi a brand new site to not only fix all of the old problems, but to also create a significant, expandable business tool to serve the company’s growing business.
Specifically focused on sales, we deployed a custom, e-commerce solution that fit exactly with TSi’s custom product attributes and sales process; created and highlighted key call-to-action drivers – making it clear to call or make purchases online; and created a support section for downloading useful product-related information.
Other, large base-line initiatives we employed included: conducting a full SEO evaluation of the website – using key data to improve the new site’s overall ranking opportunities; organizing navigation into a logical (and user-friendly) hierarchy; completely rewriting content, including product descriptions; developed the site with Expression Engine (an easy-to-update content management system); and designing the site to accommodate the 960 grid to allowed more overall room (with clearly defined content areas – side rails, navigation, content blocks and footer).
We also built a Spanish-language version of the site to accommodate this growing constituent base.
“We picked Usman Group to design our new website for a number reasons: The quality of the websites that they have designed for other customers, The ‘energy’ and enthusiasm of the Usman team, Flexibility, Reasonable cost, Their size is just right so we were given a lot of attention, Their structured approach to design and project management, The excellent references from well-known companies, The involvement of the Usman team during our selection process.”
We are very happy with the results as Usman delivered on their promises. Usman understood our identity and generated design proposals quickly. There was a sign off after each milestone. We found the Basecamp project management system to be an excellent tool to keep the project on track. The Jumpchart tool made it very easy to upload and revise content as necessary. Minor issues have been resolved quickly. Usman’s follow up has been excellent throughout the project.
I would recommend Usman Group to anyone who is serious about developing a professional website. Feel free to contact me at any time.
Peter Nystrom President TSi Power Corporation