Thoughts

Episode 2 – Content Strategy

In this edition of the Usman Group podcast, Naveed and Chris sit down to talk about the ins and outs of content strategy. This podcast covers the basics of content strategy, including reasons to implement a content strategy plan, how it effects search engine optimization, an overview on best practices, and peeling through different types of content.  

Let’s Write! Tips To Help Get You Started When Writing Copy

Since I posted the content creation guidelines and the recent podcast about the importance of creating good copy, I have been thinking about other ways to help people with copy creation. The fact is that writing is a difficult process, especially when you have to create all new content totally from scratch. There is no doubt that there will be times when you hit a wall, and cant get over the writers block. So I came up with a few…

Important Web Design Terms – Part 2

Welcome to part two of the UG Important Web Design Terms series. If you missed it, you can still read our last article on important web design terms. Hopefully at this point you have a pretty good understanding of the basics, so it is time to move on. In this installment, I will cover some of the more difficult aspects of our process. Today we will focus on coding, SEO, and hosting your website. Though this part of our process…

Content Creation Guidelines

This document is intended to serve as a guide to aid in the redesign and development of all new websites, with the end goal of helping your organization create informative and compelling content. This guide will focus on creating copy, producing quality images, developing a successful SEO plan, and learning how to use Gather Content. We are confident that our recommendations will result in a fully defined and unified brand that will help educate users and promote your organization. Basic…

We’re Hiring: Front-End Developer

We design and build custom websites for companies, colleges, publications, and organizations all across the Midwest. We put a great deal of thought and effort into each website that we make, so that they’re easy to use and easy to find. We believe in thoughtful user experiences, detail-oriented designs and impeccably clean code. If you enjoy solving big problems, working in small teams and growing yourself as a web professional – then we want to talk to you…