Important Web Design Terms – Part 2

Welcome to part two of the UG Important Web Design Terms series. If you missed it, you can still read our last article on important web design terms. Hopefully at this point you have a pretty good understanding of the basics, so it is time to move on. In this installment, I will cover some of the more difficult aspects of our process. Today we will focus on coding, SEO, and hosting your website. Though this part of our process is usually left to our developers and content strategists, it is still good to know what we are doing. So take a read, and feel free to ask if you need some clarity.


Code – This is what makes up the guts of your webpage. There are many different programing languages to choose from. Websites are mainly created with HTML and CSS, though JavaScript, JQuery, and PHP are often used as well.

CSS – Known as Cascading Style Sheets, or CSS for short, is used to style the elements on your page.

HTML – Hyper Text Markup Language – This markup language is the bones of your website. We are currently using HTML 5.

JavaScript – This is another programing language. JavaScript is a bit more complex than HTML and CSS, providing more options and allowing for complex tasks.

Jquery – This is a library that makes interfacing with JavaScript much easier. We usually use Jquery “Plugins” on our sites that allow us greater customization in a shorter amount of time.

Search Engine Optimization

Exact Match – This is an exact set of words that people search for. For example, if you search “Woman’s Hats” the exact match is “Woman’s Hats.”

Keywords – These are words that people search for in Google and other search engines. We do research to figure out what the most popular words are, and cater our page titles, meta descriptions, and content to the most promising ones.

Phrase Match – This is phrase, and close variations of the phrase. For example, if you search “Woman’s Hats” a phrase match could be “Buy Woman’s Hats.”

META Description – The short summary of the website that shows on a search results page.

PPC – This stands for Pay Per Click. PPC is a SEO practice where you essentially pay for keywords to show up at the top of any search results in the form of an ad. You literally pay each time someone clicks on your ad.

Ranking – Your given place in a search engine. The best-ranked pages are the ones that come up first in the search engines.

Redirect – This is a technique that is used to send users from pages that are missing or no longer available to the correct page that currently exist on the site.

SEO – Also known by the long form “Search Engine Optimization,” this is the practice where we prepare your page for Google. We use a number of factors to help improve your rank, so your page is higher up on the search results.

Title – The name of your page that appears at the top of the browser window. This generally consists of a number of keywords that we have researched and the company/site name.


Content Management System (CMS) – This is a system that we build your site in that will allow you to make quick updates without having to hard code anything. Most content management systems will allow you to freely enter content, and drag and drop images into predetermined containers that are built into the page.

Domain Name Server (DNS) – The internet is based on IP addresses, so every domain name (such as that is accessible on the internet has an IP address associated with it like 71.24.388.15.  IP addresses are hard to remember so we use domain names for websites instead.  Computers and other devices on the Internet use an IP address to route your request to the website you want to go to.  There is a massive network out there behind the scenes that uses IP addresses to route you to the place you need to go on the internet.

Hosting – This is a service that you pay for (usually annually) that allows you to store you site for people to see.

Domain – The name of your site. Ex –

URL – A specific link to your site – or

WordPress – Another CMS. We prefer this platform, as it is more user friendly and easier to integrate on our end.

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